118 Eagle Terrace, Sandgate // Call: 07 3869 0544
118 Eagle Terrace, Sandgate // Call: 07 3869 0544
Purchased by the Dowling Family in 2015 and renovated in late-2021, The Full Moon Hotel have been operating as a licensed venue for over 150 years and is considered to be an iconic Pub in South-East Queensland.
Winner of the 2024 QHA Awards for Best Marketed, The Full Moon Hotel welcomes locals and visitors far and wide from families, day-trippers, locals through to historical tour groups coming together to eat, drink, create memories and enjoy.
The Full Moon Hotel was established over 150 years ago and completed its first renovation in two decades in 2021. Partnering with Kartia Designs, a local creative design and marketing agency, the Full Moon Hotel embraced a different look to refresh the branding and engage new audiences.
Starting with a deep dive into our demographic and desired outcome, Kartia Designs worked with the Hotel’s marketing team to develop a brand strategy and logo that would appeal to our current audiences and be used across multiple platforms on and offline.
In addition to colours, icons and fonts, sub-branding was incorporated to further develop each area. Colour schemes and branding palettes have been carefully chosen to reflect the Full Moon Hotel’s diverse personality and design. This reflects the fresh, fun and cheeky disposition and tone of the Full Moon Hotel.
During The Full Moon Hotel rebranding, we did an in-depth review of our current market and target market. Developing to include customer profiles so common themes, requirements and expectations to ensure plans were efficiently met. A new integrated strategy was developed in accordance with current market and new campaigns have been created for better sustainability, attract the younger market, families and create new interest for the Hotel.
The Full Moon Hotel capacity expanded an extra 80 seats including walk-in seating, high bars, casual cafe dining and The Treehouse kids play space. As a hive of activity, we offer eclectic weekly pub entertainment such as: Trivia Nights, Musical Bingo, Weekend Vibrant Acoustic Sessions drawing a consistent and loyal patronage.
Website & Social Analytics 2024-25
FULL MOON HOTEL X BALTER
The Full Moon Hotel is in collaboration with Balter Brewery offering one of the only Balter On-site Beer Tanks in Queensland.
From Currumbin to Sandgate, it’s Tank Beer delivered directly from Balter Brewery to the tank at The Full Moon Hotel, making it more fresh.
"The Balter Tank Beer was the final piece of the puzzle in our aim to increase our beverage offering."
Late 2022, The Full Moon Hotel in collaboration with Balter Brewery installed the Balter Beer Tank.
From Currumbin to Sandgate, it’s Tank Beer delivered directly from Balter Brewery to the tank at The Full Moon Hotel, making it more fresh.
We come a long way to visit our favourite Hotel…
“Although we live at Southbank, we visit the Full Moon once each week or so. As we head home, we always say the same thing: it was worth the effort to get there. Food is unfailingly good, and the staff are very friendly and efficient.. We’d suggest it’s better to book, as this is a very popular Hotel, for good reason! High recommendation.”
To increase our Membership database, spend and encourage regular visitation from patrons, we offer a Full Moon Hotel Rewards Program. Out Full Moon hotel Rewaerds members receive special offers including discounts and services throughout the Venue and four local Bottle shops.
We’ve automated the membership sign-up process, ensuring a seamless entry into our community. New members now receive a welcome email providing details on membership benefits and upcoming events.
The Full Moon Hotel supports and sponsors local businesses, events, sporting clubs and schools.
We connect opportunities focusing on the community and have worked alongside:
Australian Hotelier, Must Do Brisbane, Courier Mail, Open Table, Sandgate Chamber of Commerce, St Patrick’s College, Einbunpin Festival, Sandgate Golf Club, BNE Open House, Villages of Brisbane, Polynesian Va’a-alo Outrigger Canoe Club.
Bringing More Women to the Table
Australian Hotelier //
Feb 2024
Duelling Pianos
Sandgate Guide // Feb 2024
Jim’s Bait & Tackle
Sandgate Guide // Mar 2024
Business Unplugged
Sandgate Guide // Apr 24
Shit Box Rally
Sandgate Guide // Apr 24
Jim’s Bait & Tackle Bar
Sandgate Guide // Aug 2024
Christmas Functions
Sandgate Guide // Oct 2024
December at the Full Moon Hotel
Sandgate Guide //
Dec 2024
The Sandgate Guide local monthly community guide
The guide prints 11,000 copies and is distributed throughout Sandgate, Brighton, Shorncliffe, Bracken Ridge, Boondall and Deagon, covering a large demographic within the Full Moon Hotel market reach.
The Full Moon Hotel in-house marketing team employ a variety of techniques to keep interest and ensure activities are current, regular and consistent. Placement of ‘What’s On’ screens are tailored to each department of the Hotel to highlight specific promotions and offerings. The Moonlight Bar has screens displaying rolling beer menus and a ‘Beer of the Month’ promotion in partnership with suppliers. Bistro areas each contain screens and display rolling visuals of the Hotel promotions including week night specials such as: Musical Bingo & Trivia Night.
The Full Moon Hotel in-house marketing team employ a variety of techniques to keep interest and ensure activities are current, regular and consistent. Placement of ‘What’s On’ screens are tailored to each department of the Hotel to highlight specific promotions and offerings. The Moonlight Bar has screens displaying rolling beer menus and a ‘Beer of the Month’ promotion in partnership with suppliers. Bistro areas each contain screens and display rolling visuals of the Hotel promotions including week night specials such as: Musical Bingo & Trivia Night.
We pursued innovative Marketing Activities by using social media and maximising our collected data. We transfer patron opted databases from OpenTable, Campaigns, Website & Mr. Yum ordering system to our MailChimp database and send monthly EDMs, updates & promotions. Promotional products and activities are significantly incorporated into the Full Moon Hotel marketing strategy.
Some successful promotions and activities include:
